Lannlord Drops New Afrobeat Single ‘Forever’

Lannlord – “Forever” Blends Afrobeat, Dancehall and Pop

Lannlord stepped into a different musical lane with “Forever,” an Afrobeat-inspired single that brought together elements of dancehall and pop.

Released on September 11, 2023 through ReggaeHopMusicGroup, the song gave the Jamaican dancehall artist an opportunity to explore a genre he had long wanted to record while showing the versatility behind his music.

Rather than staying completely within traditional dancehall, Lannlord used “Forever” to experiment with a sound influenced by the growing connection between African and Caribbean music.

Lannlord Explores Afrobeat

Lannlord has described Afrobeat as one of his favourite genres and explained that his interest in versatility influenced the decision to create “Forever.”

The result is a song that combines Afrobeat, dancehall and pop, giving the record a broader musical identity than a straight dancehall release.

That crossover reflects a wider trend in Caribbean music.

Jamaican and other Caribbean artists have increasingly incorporated African-influenced rhythms and melodies into their music, creating opportunities for Caribbean sounds to connect with audiences in different parts of the world.

For Lannlord, “Forever” became his opportunity to explore that connection in his own way.

Lannlord Produced the Song

One of the notable aspects of “Forever” is that Lannlord was directly involved in the production.

The artist produced the song himself, while Dillon of Less Pree Music handled the mixing and mastering.

That level of involvement gives the release another dimension.

Lannlord wasn’t simply performing over a beat created by another producer. He was also shaping the musical direction of the record.

For independent artists, having that kind of control can be important because it allows them to experiment with different sounds without being limited to one particular formula.

A Different Side of Lannlord

“Forever” helped introduce another side of Lannlord’s artistry.

His catalog includes dancehall material such as “Life Celebration,” “Dem A Pree” and “Drift Refix,” but “Forever” demonstrated that his musical interests extended beyond one genre.

That versatility is increasingly valuable in today’s Caribbean music market.

Streaming has made it easier for listeners to move between genres, and artists who can comfortably experiment with different styles have more opportunities to reach different audiences.

“Forever” gave Lannlord a chance to show that flexibility.

The Afrobeat and Caribbean Connection

The relationship between Afrobeat and Caribbean music has continued to grow over the past several years.

Dancehall and Afrobeats artists have collaborated regularly, while Caribbean performers have incorporated African rhythms into reggae, dancehall and soca.

There are also historical connections between African and Caribbean musical traditions, making modern collaborations part of a much larger cultural exchange.

Lannlord’s approach with “Forever” fits into that continuing conversation.

Instead of trying to completely abandon his Jamaican identity, he incorporated another musical influence into his existing style.

Positive Response From DJs and Fans

According to Lannlord, the response to “Forever” was encouraging after its release.

He told the Jamaica Observer that DJs in different parts of the world were supporting the song, while fans were also responding positively through social media.

That kind of response is especially important for independent releases.

Radio and major-label promotion are only part of the modern music ecosystem. DJs, social media users, streaming listeners and independent music communities can all help determine whether a song continues gaining momentum.

Lannlord Was Already Planning More Music

“Forever” was also part of a larger period of activity for Lannlord.

At the time of the release, the artist told the Jamaica Observer that he had several completed songs that he planned to release in the months ahead. He also revealed that he was working on two singles with Atlanta-based producer TroyBoss of UpTop Camp.

His later catalog shows that the artist continued releasing music after “Forever,” including additional singles and projects through 2024, 2025 and 2026.

That continued output puts “Forever” into context as part of an ongoing musical journey rather than a one-time experiment.

“Forever” in Lannlord’s Catalog

Apple Music lists “Forever” as a single released September 11, 2023. The platform’s LannLord catalog also includes later releases such as “Changes,” “Put It On MI,” “Time Out,” “My Jamaica” and “Look At God.”

The evolution of those releases shows an artist continuing to build his catalog while experimenting with different sounds.

For listeners discovering Lannlord through “Forever,” the song provides an entry point into a broader body of work.

Why Genre Experimentation Matters

Caribbean music has always evolved by borrowing, adapting and creating.

Soca developed from earlier Caribbean musical traditions. Dancehall transformed Jamaican reggae culture. Today, Caribbean artists are increasingly incorporating Afrobeats, hip-hop, R&B and other international influences.

That doesn’t necessarily mean Caribbean music is losing its identity.

Instead, it can demonstrate how adaptable the region’s artists are.

“Forever” is a small but useful example of that process. Lannlord took an Afrobeat influence and combined it with dancehall and pop to create something that reflected more than one musical world.

DLB Music Marketing Take

“Forever” stands out because Lannlord was willing to step outside the most familiar version of his sound.

The decision to combine Afrobeat with dancehall and pop gave the song a wider musical palette while allowing him to remain connected to his Jamaican roots.

For independent Caribbean artists, experimentation can be an important part of building a recognizable identity.

Not every release has to sound exactly like the previous one.

Sometimes the strongest way to show an audience what an artist can do is to step into a different genre and make it their own.

“Forever” represents that kind of musical exploration for Lannlord.

It also reflects the increasingly connected relationship between Jamaica, Africa and the wider global music industry.

As Caribbean artists continue finding audiences around the world, songs that comfortably cross genre and cultural boundaries can create new opportunities.

Listen to “Forever”

“Forever” is available through digital music platforms, including Apple Music and other major streaming services.

Support Caribbean music and culture by following the artists, producers, DJs and creative teams continuing to push the region’s music forward.

Sources

Jamaica Observer — Lannlord discusses “Forever,” its production and the response to the release.

Stream Forever on Itunes: https://music.apple.com/us/album/forever-lannlord/1703705489?i=1703705490.

Stream Forever on Spotify: https://open.spotify.com/album/4mGKocydMjFqUJLRqmzIfJ?si=S1QoiujjRV2rLy9UISuzNA.

Listen to ‘Forever‘ on YouTube below: